Friday 25 July 2008

How to deliver Giraffes.... and other gifts.

Giraffe portrait, Melbourne ZooImage via Wikipedia
Yes, seriously... how do you deliver giraffes?

The challenge was laid down by Olivia, the owner of one of Norfolk's best gift shops.

Olivia sells the most gorgeous giraffes and these can be bought online, and they are then packed and sent to the customer.

The advice that I gave to Olivia is to package well, and explain to the customer than they made need to be in to collect their giraffe, as they tend to be too big (even in figurine form) to push through the letterbox!

When packaging gifts it's important to do it correctly so the item does not get damaged. It shocks me when I buy an item from an online store and it is sent to me wrapped in a bin liner. I am all for recycling packaging, but if you don't package correctly (thankfully Olivia does, and your giraffes will arrive in perfect condition) you item will arrive damaged.

As an online retailer this means you may have to send an item at your expense if you didn't pack it right the first time round!

As a customer that will leave you disappointed with your shopping experience, and frantically looking for a last minute gift.

So the next time you send a gift, make sure you take the time to pack it correctly, the smile in the recipients face will be priceless. You only have one chance to make the right impression, so do it right the first time.

Sarah

Essex, Kent and East London Couriers

Thinking of becoming a freelance courier?



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